Video & Scriptwriting
Short-form scripts · Hooks · On-set direction · Directing editors · Quality control
I write short-form video scripts and hooks, then direct the shoot and the edit until it is ready to post.
Temporary Truth Creative
Content and system strategy · 2026 · Strategy & Growth Consultant (contract)
Reels for Temporary Truth Creative, scripts and editor direction.
First 30 DaysPhase 1: Social Media
I defined TTC's niche as video production for brands, found five sub-niches through market research and built a five-pillar content architecture on it.
Case Studies drive value and trust.
Reactions build likability.
Trends generate reach.
BTS shows authenticity.
HQ demonstrates craft.
I built the monthly workflow and the case study format, wrote the scripts, directed the editors and QC everything before it goes live.
Days 30 to 90Results
The account went from under 800 followers to 3,826.
Mirage Festival
Content and system strategy · 2026 · Marketing & Content Lead (retained)
Artist video series for Mirage Festival, scripts and on-set direction.
June to SeptemberPhase 2: Content
I wrote the scripts, coordinated a photoshoot with every artist, co-produced the videos and directed on set.
The photo and video series covered all 36 artists.
Family Size Internet
Personal · TV commercial and social · 2018 · Senior Digital Creative, WILD FI
Social videos for Personal, scripts at WILD FI.
The problem
Everyone hated their slow internet. Families fought over bandwidth, streaming died mid-episode.
The solution
Fiber optic fast enough for the whole family at once. I wrote the social video scripts that turned a technical upgrade into something people cared about: your internet shouldn't make you choose between your kid's homework and your Netflix.
Translation
Tired of having the internet being interrupted at home? Now there's internet for everyone. Get the Family Size Internet from Personal.
Main TV Commercial
Capsules
Friendship Day
Social video · 2017 · Concept and copy
Social video for Sprite, concept and copy at McCann.
The truth
Everyone has that one friend stuck in the friendzone. Latin America celebrates Friendship Day, and Sprite's campaign that year was "Things as they are": uncomfortable truths, said out loud.
So we made a video about the friendzone. Direct, honest, the thing everyone knows and nobody says.
The line
For you, who are loved 'as a friend.' Happy Friendship Day.
My roleConcept and copy.
Translation
For you,
who are loved
"as a friend"
Happy Friendship Day.
Content
Machine
Seven phases in work order: research, script, film, edit, post, analyze, iterate. Each one gives the instruction and the number that tells you whether it worked. From zero to a posting routine in one sitting.
Content
Stack
Seven modules: hooks, structure, the four content pillars, filming and editing, profile, analytics, the dark playbook. Then the Vault: twenty-plus hook structures with real examples.