Content Strategy
Content pillars · Editorial workflow · Market research · Short-form frameworks · Content production
I plan what a brand publishes and why, then set up the pillars and workflow that keep it coming out.
Temporary Truth Creative
Content and system strategy · 2026 · Strategy & Growth Consultant (contract)
Content strategy for Temporary Truth Creative, a five-pillar content architecture.
First 30 DaysPhase 1: Social Media
I defined TTC's niche as video production for brands, found five sub-niches through market research and built a five-pillar content architecture on it.
Case Studies drive value and trust.
Reactions build likability.
Trends generate reach.
BTS shows authenticity.
HQ demonstrates craft.
I built the monthly workflow and the case study format, wrote the scripts, directed the editors and QC everything before it goes live.
Days 30 to 90Results
The account went from under 800 followers to 3,826.
Mirage Festival
Content and system strategy · 2026 · Marketing & Content Lead (retained)
Content strategy for Mirage Festival, research, four pillars and a launch-night plan.
Week 1Phase 1: Strategy
I turned my research into a 24-slide strategy deck.
The campaign concept (“It was real. It was all yours.”), became four content pillars, a Reels-first Instagram plan and a plan for launch night.
3 monthsResults
Buyers flew in from Europe, the US, Australia, Hong Kong and Thailand.
Content
Machine
Seven phases in work order: research, script, film, edit, post, analyze, iterate. Each one gives the instruction and the number that tells you whether it worked. From zero to a posting routine in one sitting.
Content
Stack
Seven modules: hooks, structure, the four content pillars, filming and editing, profile, analytics, the dark playbook. Then the Vault: twenty-plus hook structures with real examples.