Social Media Strategy
Instagram strategy · Reels-first planning · Audience growth · Social analytics · Repurposing
I treat social as the main channel: a plan per platform, Reels first, and numbers I check every week.
Mirage Festival
Content and system strategy · 2026 · Marketing & Content Lead (retained)
Social strategy for Mirage Festival, Instagram Reels first.
Week 1Phase 1: Strategy
I turned my research into a 24-slide strategy deck.
The campaign concept (“It was real. It was all yours.”), became four content pillars, a Reels-first Instagram plan and a plan for launch night.
3 monthsResults
Buyers flew in from Europe, the US, Australia, Hong Kong and Thailand.
Temporary Truth Creative
Content and system strategy · 2026 · Strategy & Growth Consultant (contract)
Social strategy for Temporary Truth Creative, Instagram as the main channel.
TTC had an Instagram account with under 800 followers and no strategy. Videos got under 1,000 views, for a company doing commercial work for Riot Games, ASUS and Adobe.
I was brought in to close that gap, with social media as the main channel.
First 30 DaysPhase 1: Social Media
I defined TTC's niche as video production for brands, found five sub-niches through market research and built a five-pillar content architecture on it.
Case Studies drive value and trust.
Reactions build likability.
Trends generate reach.
BTS shows authenticity.
HQ demonstrates craft.
I built the monthly workflow and the case study format, wrote the scripts, directed the editors and QC everything before it goes live.
Days 30 to 90Results
The account went from under 800 followers to 3,826.
Content
Stack
Seven modules: hooks, structure, the four content pillars, filming and editing, profile, analytics, the dark playbook. Then the Vault: twenty-plus hook structures with real examples.